SpeedMoe is an all-in-one racing service platform designed to help drivers race smarter, not harder. From smart timing and data logging to AI-powered analysis to automatic matching of car-related services
My Role: Design Lead, Product Management
In recent years, more and more people have become enthusiastic about participating in motorsports, leading to a significant increase in track day attendance. This surge in participation, combined with inconsistent or unclear user group classifications, has resulted in mismatches in vehicle performance and driver experience levels, further exacerbating traffic and safety concerns on the track.
We conducted a user survey with over 120+ participants across multiple track day events organized by different hosts.
We interviewed a selected group of drivers from various backgrounds to explore their experiences in more depth.
Currently, no existing product on the market connects organizers and drivers to assign groups based on skill. Our system fills this gap with data-driven matchmaking to improve track day flow and user experience.
Leverage real-time feedback, playful challenges, and social visibility to keep users engaged, motivated, and feeling seen.
Gamify progress tracking → turn steps from registration to racing into dynamic goals
Live feedback loop → drivers & organizers stay connected
Enable social comparison → rankings, challenges, rivals
→ Maybe expand into community features & collaborate with brands?
This storyboard maps the full user journey and highlights how our app enhances the track day experience—while generating potential income through service integration and smart user targeting.
We recruited 7 potential users to conduct usability testing across multiple real-world scenarios. These included event sign-up flows, pre-session waiting areas (paddock), and even simulated hot pit environments during live sessions（Thanks for Turn8）. Testing our model in these varied contexts provided valuable and inspiring feedback that revealed key areas for improvement and confirmed several design assumptions.
Currently, no existing product on the market connects organizers and drivers to assign groups based on skill. Our system fills this gap with data-driven matchmaking to improve track day flow and user experience.
Website Protypes:
Mobile Protypes:
Website for Organizers
With these in mind, We started to design the UX Iteration 1 after my initial sketches. And optimized the interface based on user feedback
Website Protypes:
IOS Protypes:
We invited 10 Participants to test our prototype 1 and we received two key pieces of feedback:
1. As a motorsport-related app, it lacks excitement and distinctiveness—it needs a cooler, more engaging appeal.
2. The website flow is overly complicated and should be streamlined for easier navigation.
We took their feedback seriously and made several key changes. In the app, we introduced motorsport-inspired elements such as carbon fiber textures and racing-themed visuals to enhance the overall vibe. We explored several design variations and ultimately selected the one that felt the boldest and most dynamic. At the same time, we refined the overall UI and simplified the user flow to make the experience smoother and more intuitive.
IOS UI Enhancement Variations
Web UI Enhancement
We refined the web UI by adopting a darker color palette paired with our signature green to create a sleek, high-contrast look. The typeface was updated to Iceland, adding a bold, futuristic edge to the overall aesthetic. We redesigned the buttons with sharp corners to emphasize a more high-tech feel. Carbon fiber textures were used throughout the interface to give the site a cooler, motorsport-inspired appearance.
On-site Testing
We used RaceBox as our base device to begin on-site testing. This allowed us to verify that the data could be accurately captured and effectively integrated into our system. At the same time, we observed how users interacted with the app in real track conditions to evaluate the overall user experience and identify areas for improvement.
Takeaways
Timing Refinement
Based on user feedback, we made several key improvements to the timing interface. We enlarged the timing button to accommodate gloved hands and removed the bottom navigation bar during active sessions to avoid accidental touches. Now, after pressing "Stop," users are taken directly to the analysis screen, ensuring a smooth and focused experience.
Emergency (Red Flag) Design
In the event of a dangerous situation on the track, a red flag will appear on the screen. To ensure drivers notice it immediately, we implemented a flashing alert that blinks several times before transitioning into the previously designed breathing animation. This combination enhances visibility without being overly distracting during high-focus driving moments.
Organizer's System
Considering the usage scenario, we developed the organizer’s system exclusively for desktop to ensure ease of use during live events. Functionality was prioritized over aesthetics, with a streamlined, flat design approach. All core features are integrated into a single page to provide organizers with quick, centralized access during race sessions.
Color Plate
We chose a dark gray and green color palette to evoke a sense of technology, precision, and motorsport intensity. The dark gray provides a sleek, high-contrast base, while the green adds energy, clarity, and a modern, performance-driven feel—perfectly aligning with our track-focused brand.
Typeface
We combined the racing flag with the letter "M" to create a simple, bold logo. It’s designed for versatility—easy to use in apps, print, and even making it noticebale on all kinds of sponsored car liveries in differnt color.
(Web + App + Track Integration)
The final UX flow was built around real track day needs—from registration to live data tracking and post-session services. We prioritized clarity, responsiveness, and ease of use, especially during high-pressure moments on track.
For users, the design blends performance data, profile mods, and social features to create a connected, rewarding experience. It’s more than just a timing tool—it’s a racing companion powered by data, reputation, and engagement.
We’re preparing to launch our in-app store, where users can browse track-related products and services. The store will be connected to each user’s profile and mod history, enabling personalized recommendations and engagement. At the same time, we’re actively in discussions with potential partners to bring high-quality gear, services, and brand collaborations into the platform.
If you’re interested in collaborating, please reach out to us at dongyuc3@stanford.edu — we’d love to connect.
We’re developing a Safety Rating System to promote safer, more respectful driving behavior during track events. Each driver will be assigned a rating from S to E based on their on-track performance, including factors like consistency, clean laps, and incident history.
The goal is to discourage overly aggressive driving and ensure that participants are matched into groups that reflect both their skill and safety awareness. Drivers with lower safety ratings (e.g., D or E) may be automatically moved into more restricted groups or given limited access to high-performance sessions.
This system not only adds a layer of accountability but also creates a sense of progression and personal responsibility within the community. However, due to current backend limitations and budget constraints, this feature is still in development and not yet ready for release. We're working toward implementing it in a future version as the platform matures.
